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Ad backlash on X: Elon Musk's comment prompts ad suspension by Apple, Disney | Scoop
US tech and entertainment giants, including Apple and Disney, halt their advertising campaigns on X as a result of Elon Musk's controversial statements. – Scoop pic, November 18, 2023
News

Ad backlash on X: Elon Musk’s comment prompts ad suspension by Apple, Disney

His recent endorsement of a post making accusations against Jewish communities prompts temporary suspension of online ad spending on X by major companies, including Paramount Global, IBM

Scoop Reporters
Updated
2:21 PM MYT

 

KUALA LUMPUR – A slew of US tech and entertainment giants, including Apple, Disney, and Warner Bros Discovery, have temporarily stopped their online ad campaigns on X (formerly Twitter) following a controversial comment by platform owner Elon Musk.

Other companies suspending their ad spending on X are Paramount Global, Lions Gate Entertainment, Comcast, and IBM.

Musk had recently agreed with a post accusing “Jewish communities” of pushing “hatred against whites”.

Meanwhile, CNBC reported that IBM’s decision was following its “zero tolerance for hate speech and discrimination and we have immediately suspended all advertising on X while we investigate this entirely unacceptable situation”.

It was also reported that the European Commission informed that it has stopped advertising on X due to “widespread concerns relating to the spread of disinformation”. 

However, Musk acknowledged the backlash today with a tweet.

“As I said earlier this week, ‘decolonisation’, ‘from the river to the sea’ and similar euphemisms necessarily imply genocide. Clear calls for extreme violence are against our terms of service and will result in suspension.” – November 18, 2023

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