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Bridgerton makes pounds for the UK | Scoop
Bridgerton cast at the Part 2 Season 3 premier event yesterday in London. – @bridgertonnetflix pic, June 14, 2024
Showbiz

Bridgerton makes pounds for the UK

Hit TV romance series boosts UK economy by £275 million (US$350.7 million) over five years

Bernama
Updated
12:43 PM MYT

 

LONDON – Hit TV romance series ‘Bridgerton’ has boosted the UK economy by £275 million (US$350.7 million) over the course of five years, Netflix has claimed.

The streaming service says that it has supported 5,000 local businesses over the past five years. The Regency-style drama, produced by the US-based company Shondaland, premiered the final half of Season 3 on Thursday.

54-year old Shondaland’s chief executive Shonda Rhimes will open trading at London Stock Exchange on Friday to celebrate the figures.

She said: “The Bridgerton universe occupies a special space in culture, resonating with young and old alike, creating conversation, starting trends and influencing everything from baby names to weddings.

“The shows have also had a seismic impact on the UK economy, boosting it by a quarter of a billion pounds over the last five years and supporting thousands of jobs and businesses.

“It is clear that the business of art and culture can make a huge economic contribution to local communities. I could not be prouder.”

The figure was calculated in-house by Netflix and includes direct and indirect spending, most likely through money spent on other companies that buy things to make for the production.

The figure does not include other benefits from Bridgerton, which was filmed in London and Bath, such as increased employee earnings or themed-events and activities around the TV show such as high tea experience, themed tours and tourism or any shop selling merchandise.

Anna Mallett, vice president of EMEA (Europe, the Middle East and Africa) production at Netflix, said: “The Bridgerton universe is another example of Shonda Rhimes’ genius as a storyteller and her global influence.

“We’re so excited about the part we’ve played in bringing these stories to the world.

“As well as an economic boost, the shows have had a huge cultural impact.

“The UK is our home and this is one part of our huge investment in creating stories our members will love.”

Julia Hoggett, chief executive, London Stock Exchange Group PLC, said she was thrilled to celebrate the significant economic and cultural impact of the film and creative industries in the UK.

Part 2 of Bridgerton Season 3 is available to stream on Netflix. – June 14, 2024

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