Zara boycott

Zara responds to criticism on ‘Gaza-like’ promo, blames customers’ ‘misunderstanding’

Fast fashion brand Zara appears to have defended its highly criticised “Atelier” collection, which recently courted controversy for allegedly evoking the ongoing death and destruction in Gaza amid the ongoing Israel-Palestine war. 

Zara removes Atelier photos from site front page after claims it depicts Gaza carnage

Fast fashion brand Zara’s much criticised “Atelier” collection that allegedly evokes death and destruction in Gaza has been taken down from the front page of its website and app amid boycott calls.

Zara faces boycott calls after new campaign allegedly depicts Israel’s Gaza onslaught

On X and Instagram, many are commenting on the use of rubble, a wooden box resembling a coffin, dummies or sculptures wrapped in white burial shrouds, and a suspended piece of cardboard or plaster that appears strikingly similar in shape to a map of Palestine. 

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